Change is nothing new to the Chas. Seligman Distributing Co.

Charles L. Seligman, a produce vendor in Covington, started the company in 1933 when Prohibition ended by buying Burger Beer, bottling it and distributing it, says Jennifer Doering, general manager and one of Seligman’s granddaughters.

Changes at the company began brewing in the late 1930s when Seligman met August Busch Jr. at a St. Louis beer symposium.

Busch asked Seligman if he would like to distribute Busch and Budweiser, which were regional St. Louis beers at the time, in Kentucky.

Seligman and Busch agreed, shook hands and the Chas. Seligman Distributing Co. received its first shipment of Anheuser-Busch products in April of 1939.

In the 1940s, Seligman’s business partner decided to pull the Burger Beer brand away and Seligman was left with the Anheuser-Busch brand. It was a change that worked out quite well in the end for her grandfather, Doering says.

In 2003, the company decided to change and sell more than just the Anheuser-Busch products. “We picked up the Corona and the Modella products, and since then we have been adding brands to our portfolio,” Doering says.

One of those brands the company added was a non-alcoholic product, Monster Beverage energy drinks, which the company began distributing in 2007. Monster Beverage soon expanded its flavors and sizes and quickly became one of the Chas. Seligman Distributing Co.’s most popular non-alcoholic beverages in its portfolio.

But last year brought another potential change when the Coca-Cola Co. announced it had bought a 17 percent stake in the Monster Beverage Co. Doering says she expects Coca-Cola will soon start distributing the Monster products.

That changed Chas. Seligman’s plans to expand the full-service beverage distributor’s 142,000-square-foot facility at 10885 Clydesdale Court.

“We just need to step back and re-evaluate where we are,” Doering says. “We’re going to continue to bring strong brands into our portfolio, but we’ll have to re-evaluate an expansion.”

Bringing strong brands into the company’s portfolio may be helped by changes in the brewing industry, particularly the explosion of craft beers.

“Right now, what you’re seeing is this huge craft beer boom,” Doering says. “There’s a lot of real popular craft beers that are coming out of California and coming out of Colorado that are working their way to becoming national brands. I don’t think the consumer is loyal to any one brand, but they’re loyal to the concept of craft [beers].

“Anheuser-Busch is still a humongous player and they command a very large portion of the market and we sell a lot of that product. But we’re seeing a lot of people experimenting out there with what’s different.”

One change the company with 125 employees won’t make is how it sets itself apart from the competition.

“We provide a service to the retailers that we think is a step above,” Doering says.

“I think our retailers have come to expect that you get premier service and quality service which is kind of our motto, ‘Quality people selling quality products since 1933.’"