It’s simple. Service is what separates Commonwealth Bank & Trust Co. from other financial institutions in Northern Kentucky says Corey Sidebottom, senior vice president Northern Kentucky market.
“That’s the only way in our industry you can separate yourself in today’s world,” he says. And that’s why Commonwealth Bank & Trust Co.’s tagline is “Like having a banker in the family,” says Sidebottom.
“People do business with people they know and trust and we want to be in that group,” he says. Commonwealth Bank & Trust offers customers a comfortable and hospitable banking experience, says Sidebottom. “And we offer people with years of knowledge and experience who take good care of people,” he says.
Customers are taken care of at Commonwealth Bank & Trust Co.’s two newest branches, both in Northern Kentucky, says Brandi Rimpsey, marketing director. One branch is located in Edgewood at 160 Barnwood Drive near Thomas More College and the second branch is located at 7135 Houston Road in Florence.
Commonwealth Bank & Trust offers customers a wide array of retail banking products and services at both Northern Kentucky branches, including treasury management products and mortgages. “We want to be known as a full-service, one-stop shop for all clients,” Sidebottom says.
Commonwealth Bank & Trust Co.’s two Northern Kentucky branches are the result of a merger with its sister bank, First Security Trust Bank, in 2014, says Rimpsey.
But Commonwealth Bank & Trust Co.’s roots go back to its founding in Louisville in 1991 by a group of entrepreneurs. Their mission was to provide residents with a bank that was committed to offering superior products and delivering superior service to each and every customer, Rimpsey says.
Commonwealth Bank & Trust Co. then expanded its footprint when it merged in 2001 with Shelby County Bank & Trust, which was founded in 1887. The bank, with nearly $900 million in assets, now has nine branches in Jefferson County, five branches in Shelby County and two in Northern Kentucky.
Although there are no plans at the moment to open more branches in Northern Kentucky, Sidebottom says the bank is always open to opportunities. “I think we’re going to continue growing organically,” he says. “If we find opportunities to expand, I’m sure that we’ll entertain it.”
As for now the bank is focusing on improving its technology, says Rimpsey. A new mobile banking application should be available to customers in the first quarter of 2017, she says. In addition, the bank recently opened its first interactive teller machine in Louisville that offers video conferencing capability from a call center to the customer.
“Pretty much anything you can do with a teller inside the branch you can do at the [interactive teller machine],” says Rimpsey. It also allows the bank to offer extended hours to its customers from 7 a.m. to 8 p.m. on weekdays and 9 a.m. to 4 p.m. on Saturday, she says.
“Technology is where it’s at,” says Rimpsey. “People aren’t going to branches as much anymore so we have to kind of adjust the way we work to cater to them.”