Having been in business for 45 years and counting, the professionally managed and family-owned Wiseway Supply has a top-notch showroom and services to match. The company is a leading distributor of name-brand electrical, plumbing and lighting supplies in the Greater Cincinnati area, with various convenient locations.

Wiseway was founded by “Biz” and Jackie Cain in 1972; it offered many products even back during in its formative stages, from plumbing and electrical supplies to lighting fixtures, kitchen cabinets and appliances. The company is now run by the Cains’ son, John, and has seven locations throughout the Cincinnati area. These include Blue Ash, Franklin, Harrison, Dry Ridge, Hamersville, West Union and the main office and showroom in Florence. 

The showroom in the Florence branch at 8301 Dixie Highway was renovated and remodeled last fall. It is one of the most complete plumbing and lighting showrooms in Greater Cincinnati. The room is 4,000 square feet and has traditional, transitional, contemporary, and eclectic brands and fixtures. So there’s really something for everyone, including those who are looking for eco-friendly products. Wiseway offers tankless water heaters, LED lighting, dimming systems and energy-efficient bulbs in a variety of styles. 

“It is very exciting to be part of the new trending design showroom and its growth,” says Stacey Seltman-Sams, a recently hired design consultant for Wiseway. “I find that the company is a strong family-based group, which makes being a part of Wiseway a true thrill. As we carry many different specialty lines, there are always changing trends and needs of customers, which brings out the design aspect that I love.”

Seltman-Sams was born and raised in Northern Kentucky and had grown up knowing about Wiseway—she even did some design work for the old showroom. After completing college at Butler University and majoring in interior design and fashion merchandising she pursued her career in interior design. She soon found herself at Wiseway, a company she has been familiar with for years. 

Wiseway is continuing to grow and has received many accolades for its exceptional services. In 2015, Kohler Plumbing Products made Wiseway its first new distributor in the Greater Cincinnati market in more than 30 years because of its excellent customer service. Just last year, Rheem Water Heaters chose Wiseway for the same reasons.

“With my design background I’m also able to assist the staff when needed to complete a space. We are always available for whole house selections by appointment, which allows us to give you the individual attention to complete your remodel or from ground up,” Seltman-Sams explains. “Coming on board gives me the opportunity to get Wiseway on the map and known for the beautiful bath, kitchen and fixtures we have right here in Northern Kentucky.”


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