A copy of TIME Magazine and a good cup of coffee was all it took for Justin Carabello to jump into what would become a successful business venture.

“My husband wanted to start a business that allowed sustainable change in underdeveloped coffee-producing nations,” says Emily Carabello, co-owner and co-founder of Carabello Coffee.

Carabello Coffee began in a garage in 2009 with a hot air popcorn popper and a few pounds of coffee beans. At the time, Justin Carabello was a band director and Emily Carabello was (and still is) an art teacher.

“Neither of us knew a lot about coffee,” says Emily. “We did a lot of reading and took a lot of classes to become well versed. We also began visiting coffee farms and seeing coffee on a worldwide chain.”

They became knowledgeable about certain coffee beans thanks to their travel as well as the help of locals in different countries who provided them with coffee. What started as a coffee bean-size idea quickly grew into a full reality.

Carabello Coffee donates money to different organizations in countries in need, including an orphanage in Nicaragua. When you purchase a cup or a bag of coffee, you know that your money will be going to a good cause.

Carabello Coffee also offers its coffee through fair trade and farm direct relationships. This is a way for coffee roasters to buy directly from the farmers, ensuring that the farmers are paid a price that allows them to keep a successful business.

In addition to their philanthropic ventures, Carabello Coffee continues to work to make the community more knowledgeable about coffee. They hope that people can become as comfortable as their own baristas.

“We offer an Analog Coffee Bar that allows people to try different drinks that our baristas have created on their own,” Emily says. “The Analog Coffee Bar also offers coffee education and a more personal interaction with our baristas.”

During these Analog Coffee Bar sessions, higher quality coffee is used in order to display the best brew of coffee possible. “We really want people to up their coffee game at home,” Emily says.

Carabello Coffee is a wholesale roaster first. “We want people to move forward at home and not need to go out and get coffee.”

A unique feature of Carabello Coffee is its logo and tagline. A tandem bike hangs from the ceiling of the coffee shop, and it can also be found on majority of the merchandise.

“When Justin and I started discussing getting engaged, he asked me what kind of ring I would want,” explains Emily. “I told him that I really didn’t want a ring. I wanted a tandem bike.”

So when Justin went to propose to Emily, he had a tandem bike along with a ring. When they were thinking of logos for their coffee shop, Emily really wanted to include the tandem bike. “Coffee and Compassion in Tandem” was born when the couple decided they didn’t want to make coffee unless it was benefiting a bigger cause.

“We want to connect the people who are drinking our coffee with the people and communities who worked so hard to get that coffee into our hands.”


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