If you wonder whether your entertainment dollar goes as far as it used to, consider this: there are more places than ever for it to go. Just in the past year, downtown Cincinnati has fleshed out entertainment districts at The Banks and Vine Street in Over-the-Rhine, and added a whole district under one roof in Horseshoe Casino.

Which prompts the question: where does this leave one of the region’s recent entertainment district success stories? Has the wave of new options sent ripples that can be felt at Newport on the Levee?

Not really, says Marketing Director Christy Gloyd, who remains confident that the Levee has been successful in carving its own niche in an ultra-competitive environment.

“We’ve been here 12 years now, and we have tremendous brand recognition,” Gloyd says.

“When people think about movies, they think about AMC. When they think about games and entertainment, they think about GameWorks. We have the Aquarium (adjacent Newport). It’s really a great place for families to come down and spend the whole day, in a safe environment with gorgeous views of downtown Cincinnati.”

Newport on the Levee, which management says draws 3.5 million visitors annually, wrapped up its biggest event on Labor Day weekend, when P&G Riverfest drew a crowd of a half million. Fireworks-watching parties were held at Mitchell’s Fish Market, Claddagh Irish Pub, Brothers Bar and Grill and The Still. The Levee even offered a private, gated area with unobstructed fireworks views for $25.

“It’s our Super Bowl week,” Gloyd says.

The holiday season, too, is big for the Levee, and this year for the first time the Levee will have its own holiday train display, partnering with local railroad enthusiast Larry Goodrich for a custom, G-scale railroad. The Newport Express Holiday Depot is scheduled to open in mid-November on the Riverwalk level across from Brothers.

“We’re very excited about this,” Gloyd says. “We’ve always been looking to create a Christmas attraction, and we think this will be very popular with families.”

Also returning are Light Up the Levee, the holiday display featuring more than a million lights synchronized to holiday music and the Grand Illumination ceremony, carried live by WXIX-TV is Nov. 26. There’s also TubaChristmas Cincinnati, a free holiday concert by area tuba, baritone and euphonium players on Dec. 21.

On Oct. 27 there’s a BOOport on the Levee, where kids can trick-or-treat at participating merchants. Such family-friendliness is part of the niche Newport on the Levee has carved in the crowded entertainment marketplace. In fact, the consumer-rating service Zagat’s named the Levee the No. 1 Mall/Shopping Attraction for families in the United States.

The Levee is the perfect setting for a Tristate family looking for a fun weekend. You can’t bring the kids to the casino, and they might get bored with Vine Street’s hipster vibe, but this NKY attraction has something for everyone. The Levee offers kid-friendly food, like Tom + Chee and Five Guys Burgers and Fries. Not hungry? Catch a movie with the family at AMC Theaters or bowl a few frames at Star Lanes. There’s also video games at GameWorks, book browsing at Barnes & Noble and toys at Peek-a-Toy.

“We love that we’re the place for families,” Gloyd says. “It’s fun to work here and walk around seeing kids with balloons, getting their faces painted, eating ice cream.”

Mom and dad won’t feel left out, either, with other dining options like BRIO’s Tuscan Grill, Dewey’s Pizza, Naked Tchopstix, Petra Cuisine and more. You’ll also find full menus at Bar Louie, Brothers, Claddagh, GameWorks, Mitchell’s and Star Lanes, and laughs at the Funny Bone Comedy Club.

The Still, a Kentucky bourbon-themed bar and restaurant, arrived in July in the space formerly occupied by Jefferson Hall. The Still offers more than 50 bourbon varieties, 12 craft beers on tap and 15 50-inch high-definition TVs. Its chef is Vitor Abreu, owner of Vitor’s Bistro and formerly of Jeff Ruby’s Steakhouse downtown.

“They’re a great addition to our mix here,” Gloyd says.

Retail also helps set the Levee apart from other segments of the marketplace, offering books, clothes, sports memorabilia, fashion jewelry and even wines. Two new tenants are expected by the end of the year, but Gloyd would not reveal details.

“The property is always evolving,” Gloyd says.